How to Use Google Business Profile to Promote your Business Online
By Raeleen
| 3 April 2020
It wasn’t that long ago when we relied on the heavy brick of a book, we called a telephone directory to list our business details so that our customers could find us. However, times have changed dramatically, as Google has transformed how people seek businesses. One effective tool for enhancing your online visibility is the Google Business Profile.
What is a Google Business Profile and Why Do I Need It?
The Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Maps and Search.
If you think you don’t need to worry about Google Business Profile because you’ve got all your info on your website, think again. Many people will search your business without visiting your site. They’re often looking for quick info, like your phone number or address.
Proactively managing your Google Business Profile lets you control what these searchers see. Here are the things you can do with a Google Business Profile:
- Provide your potential customers with all the information they need, like business hours, phone number, location, and directions.
- Post photos and videos about your business and the products or services you offer.
- Add posts to your profile to promote events, special offers, or announcements.
- Direct customers to your website and social media profiles.
- Set up bookings/reservations/appointments or online ordering for your business.
- Manage reviews from customers.
The primary reason for maintaining a Google Business Profile is to ensure your information is readily available for potential customers, curated and updated by you, accurately reflecting how you want to represent your business.
Setting Up Your Google Business Profile
Check for an Existing Profile
Many businesses that have been operating for a while may already have a Google Business Profile even if they did not create it.
Google gathers information from a variety of sources like publicly available information, user contribution, and third-party data to create profiles for existing businesses.
To check if your business already has a profile, search for your business name and city on Google Search or Maps. If a profile appears, claim and verify it. If not, add a new listing
Adding a New Business Profile
If your business doesn’t have an existing profile yet, you can create a one on the Google Business Profile website by signing in with your Google account associated with your business and clicking Manage Now.
Fill out the required information about your business, including its name, type, category, contact information, website, etc.
Alternatively, open the Google Maps app on your phone, tap Contribute at the bottom, then Add place> Is this your business? This will direct you to the Google Business Profile page to fill out your business information.
Claiming a Business Profile
To claim an existing profile, click Claim this business on Google Maps or Own this business?
on Google Search. You’ll be directed to business.google.com (log in if needed) and then click Manage Now.
Verifying your Business Profile
After adding or claiming your listing, enter your mailing address and click Next to proceed to verification.
Select a verification option on the next page. Available methods may include video recording, phone call, text message, email, or live video call.
Please note that not all verification options may be available to you. Google’s system will automatically determine which methods you can use based on factors such as your business category, public information, region, and business hours.
Follow the on-screen instructions for the selected method. Here’s an overview of each method.
Video Recording
Make sure to plan ahead before recording your video. It should be at least 30 seconds long and recorded as one continuous shot without any breaks.
You must record and upload the video directly from a mobile device using your Business Profile; pre-recorded videos cannot be uploaded.
If you began the verification process on a computer, you can continue it on your mobile device by scanning a QR code. Ensure the video meets all the specified requirements outlined here.
Phone or Text
Make sure you can answer your business phone number or receive texts. Interactive Voice Response (IVR) systems will not get the code. Answer the call or open the text with the code, and then enter it in your profile.
Enter the email address associated with your business. You should receive an email from Google. Follow the instructions in the email to verify your account.
Live Video Call
Before beginning the verification process, ensure that you have a mobile device capable of joining a live call.
You should also be at your business location and prepared to demonstrate proof of ownership and location. This could include showing exterior signs, business equipment, access to employee-only areas, or non-sensitive business documents.
After selecting the Live Video Call option, tap Next, select a language, and tap Start a call. A representative will help join your call if available. Use the camera device to show your business location and ownership.
Checking your Verification Status
The verification process can take up to five business days. Once verified, you will receive an email confirmation. To check the verification status of your business listing, go to Check your verification status – Google Business Profile Help and follow the instructions.
Making the Most of your Google Business Profile
Once your Google Business Profile is verified, it’s time to optimise it for maximum visibility and engagement. Follow this guide.
Update Your Business Information
Sign in to Google using the email linked to your Business Profile. You can access your profile via Google Business Profile. You can also directly edit your information in the Google Maps App, Google Search, and Google Maps website. Here are the steps for each method.
Google Maps App
Tap Business located at the bottom right of your screen. This will only be visible to accounts linked to a verified Business Profile.
Tap Edit profile.
Click Save after each change.
Google Search
Search your business’s name and city.
Click Edit profile.
Click Save after each change.
Google Maps
Search your business’s name and city.
Click Manage your Business Profile and then Edit profile.
Click Save after each change.
Tips
Ensure your business details are accurate.
Craft a comprehensive business description incorporating important keywords to boost your local SEO and online visibility.
Don’t forget to add attributes to your profile to highlight specific features of your business (Identifies as Women Owned, Small Business, Accessibility Options, Amenities, Services, etc). These attributes can make your business more appealing to customers searching for businesses with particular needs or preferences, helping you stand out in competitive local search results.
Add Photos and Videos
Photos and videos make your Business Profile more appealing. Exterior photos help customers recognise your business when they come to visit.
Adding Photos and Videos from your Computer
In Search or Maps, search for your business’s name and city.
Click Photos > Add photos.
Select the photos you want to include on your profile
Adding Photos and Videos from the Google Maps App on your Device
Open the Google Maps App on your Device.
Tap Business located at the bottom right of your screen.
Tap More > Add photo
Select the photos and/or videos that you want to include in your profile.
Tap Publish.
Tips
It can take 24-48 hours before the uploaded photos appear in your profile.
Ensure the photos and videos you upload follow Google’s guidelines and content policy.
Create Google Posts
Adding posts to your Google Business Profile keeps your audience updated with the latest promotions, events, or news about your business. Regular posts help maintain engagement, attract attention, and signal to customers that your business is active and thriving. They can also boost the visibility of your profile.
Follow the steps below to add a post from your computer.
-
Open Google Search and locate your Business Profile.
-
Click Add update.
-
Choose the type of post you want to create:
-
Update: share general news or announcements.
-
Offer: highlight promotions or discounts.
-
Event: promote upcoming events
-
-
Include elements and specific details based on the post type:
-
For updates: description, photos or videos
-
For offers: a title, start and end dates, offer details, coupon codes, photos
-
For events: a title, start and end dates, event details. call-to-action buttons like Learn More or Book Now
-
-
Click Preview to ensure everything looks good.
-
Once satisfied, click the Post button to publish.
Maximise Business Tools
Google Business Profile offers a suite of powerful tools that you can leverage to enhance your online presence, streamline operations, and engage with customers effectively.
Manage Bookings
If you run a service-based business, like restaurants, beauty and wellness services, coaching, etc. you’ll greatly benefit from this feature.
Enabling this option lets customers book appointments directly from your profile on Search or Maps. This creates a seamless and user-friendly experience, which can potentially boost your conversion rates.
You can integrate bookings by using one of Google’s partner providers or by linking to your existing online booking page.
Watch the video below to learn how to set up bookings in Google Business Profile.
Manage Food Menu and Ordering Services
If you’re in the food and beverage industry, managing your menu and offering online ordering directly through your Google Business Profile can help boost your business. This feature allows customers to explore your offerings easily, check prices, and place orders directly from Google Search or Maps.
Watch the video below and check out Google Business Profile Help to learn more about this feature.
Manage Reviews
Reviews are a crucial aspect of your Google Business Profile, as they reflect customer experiences and shape how potential clients perceive your business. Managing reviews effectively not only enhances your reputation but also builds trust and credibility. Here’s how to stay on top of your reviews:
1. Respond Promptly
Engage with your customers by responding to reviews in a timely manner. Whether it’s a glowing recommendation or constructive feedback, a thoughtful response shows that you value their input and care about their experience.
2. Address Negative Reviews Professionally
Negative reviews can be challenging, but they also present an opportunity for growth. Respond calmly and professionally, acknowledging the customer’s concerns and offering a resolution. This approach demonstrates your commitment to customer satisfaction.
3. Encourage Positive Feedback
Actively encourage satisfied customers to leave reviews. After an excellent service or purchase, ask politely for their feedback. A steady stream of positive reviews can improve your profile’s visibility and credibility.
4. Monitor Regularly
Keep an eye on new reviews to ensure you don’t miss any opportunities to engage with customers. Set up notifications or allocate time weekly to check and manage your profile.
Pro Tip: Always maintain a respectful tone when managing reviews, regardless of the feedback. The way you handle reviews reflects your business’s values and professionalism.
Boost Your Business with Google Business Profile
Using your Google Business Profile effectively is essential for improving your online visibility and engaging customers.
Regular updates, engaging content, and quick responses to customer inquiries will help your business appear in relevant searches and build a trusted online presence.
Use this tool to connect with customers, increase traffic, and grow your business.