The PPC Advantage
Paid advertising online, known as Pay-Per Click or PPC is all about paying to stack the odds so that your business appears at the top of a Google search (or on Facebook in someone’s feed) and is more likely to be clicked by a potential customer. The vast majority of clicks go to the websites in the top three positions in results. PPC directly targets to your ideal customer so you’ll get traffic to your website FAST. You’ll generate more leads and conversions, and it’s able to be reviewed in real-time.
Running a PPC campaign can be a cost-effective way to reach your target audience since you will only pay when someone clicks on your ad and then lands on your website, unlike other banner ads where you pay upfront for the ad space.
In the PPC model we will help you you bid on keywords that are relevant to your business so that your advertisement will appear on top of a search engine’s (Google) sponsored links.
When done right, PPC advertising can be profitable. Say, on one day 10 people click on your ad and one of them buys a product worth $200. Even if you paid $3 per click, the profit is there.
PPC advertising also allows you to target specific demographics that reflect your dream clients’ characteristics. Plus, you are pushing your ads to those who are most likely ready to buy because they are actively searching for something specific. You can also see the results of your campaign fast.
However, PPC advertising is not as simple as it sounds. It doesn’t necessarily mean that if you are the highest bidder, you are certain to land the top three search results.
Other factors come into play, like your quality score which is determined by the relevance of the keyword and quality of the landing page, among others.
Some digital marketers have made the mistake of launching PPC campaigns even if they lack knowledge about how to run them. As a result, they waste time and money in bidding on expensive keywords with little or no return. Or they hire an amateur digital marketing company that fail to deliver results because they are too focussed on driving traffic and do not put in enough effort into getting conversions.
Don’t throw your precious time and money down the drain. Partner with the right company that provides expert pay per click management services so that you can maximise your profits and push your business success.
Mettro, a digital media agency with nearly 20 years of experience in the industry, will take care of your PPC campaigns from start to finish.
Our PPC specialists employ tried and tested methods to get your ads appearing on top of the page so that they are most likely to get clicked. Our experts know how to choose the most relevant keywords to reach the target audience, determine the best bid strategy to reach your specific goals, optimise your ad copy to get more clicks, and create landing pages that get real conversions.
Testing and improving the campaign is also part our process to help you reach your full income potential. We provide affordable and flexible packages for every type of business.