The Data and Analysis Advantage
Analytics for websites is an important part of doing business nowadays.
With data analytics, you can find out whether your latest marketing campaigns are working or not. Then you can make decisions to improve on your current campaigns, or to streamline your efforts based on what’s proven to be the most cost-effective. You can save your resources and still get the results you want.
Data analytics can also help you see the trends in consumer preferences and behaviour. Based on the insights gathered, you can improve your products or services or create new ones to keep your current customers happy and attract other segments.
Likewise, data analytics can help you make decisions about product pricing and identify new markets for your product and more. Mettro can help you analyse your data and make recommendations to improve your business.
As part of our data and analysis services we also provide diagnostics of your digital assets. Our specially trained team uses a suite of diagnostic tools to analyse the efficiency and effectiveness of digital assets.
In the diagnostic, we evaluate how a business is described, the content relevancy, duplication, content penalties and rankings. The diagnostic creates an inventory of content assets which can uncover content marketing opportunities, strengths and weaknesses to drive content ideation and editorial and marketing calendars.