The Sales Funnel Advantage
The sales funnels technique is one of the most effective ways to drive your sales bottom line.
It is a series of steps that will entice your target clients to get to know your brand, make them interested in what you have to offer, help them decide and then lead them into making a purchase or action.
Sales funnels may use different strategies and platforms to achieve the desired result. You may use a combination of social media, content marketing, blogs, email, and others to get leads and nurture them until they are ready to make a buying decision.
Which platforms and strategies you will use will depend on who your dream clients are.
Mettro recognises the importance of knowing the buying personas of your dream clients. Knowing where your target customers can be found online (what social media platforms they use, what sites they visit, etc) can help you in using the right platforms to channel them into your funnel.
You can save a great deal of money and effort when you focus on the platforms and methods that matter to your dream clients rather than spreading your resources in all directions in the hopes of getting the most number of leads but end up with little in return.
Also, being aware of your target customers’ interests and their pain points or issues that need solving will help you in developing lead magnets that answer their needs so that their initial interest with your brand or product will not fizzle out.
Once you have them in your funnel, provide them with something valuable from time to time based on their needs to further reinforce their trust on your brand and then make them an irresistible offer to push them into making a decision.
All of these steps will help lead your prospects into loyal customers.
Another advantage of using the sales funnels is that you lessen the chances of driving away your prospects. This is because your messages to them is not always screaming “buy this” which could sometimes result to your potential clients becoming averse to your messages.
By guiding your target customers in the different stages of the buying process, you build a relationship with them instead of just hard selling your products all the time. When you have established a relationship with your prospective clients they are most likely to buy from you because you have already earned their trust.
As a digital agency of nearly 20 years, Mettro has expertise in crafting sales funnels campaigns and creating landing page content that converts. Whether you are a small or a big company, Mettro can help you achieve your business goals.
