SEO/SEM
Search engine optimisation and marketing are often thought about in fairly simplistic terms, such as ‘being number 1 in Google’ or ‘buying Adwords’. But there is a lot more to it than that. Because we spend so much time in this space everyday the value we have to our clients is our ability to provide a more holistic approach to digital marketing services including:
- Improvement of link and content ranking including the customisation of canonical tags across sites and tailored search campaigns.
- Optimisation of websites to ensure search engine readiness.
- Improvement in Google Business listings.
- Reviewing and making adjustments to local citation.
- Opportunity finding and management including digital PR, profile building and influencer marketing.
- Digital diagnostics.
- Reporting & analytics.
- Content marketing including copywriting for SEO.
- Conversion rate optimisation.
