As a digital experts we are skilled in ensuring the best outcomes for our clients, whatever they may be. Conversion rate optimisation (CRO) is about finding ways to increase the rate that a website converts incoming traffic into qualified leads.
An essential part of CRO work is gathering data from various data points, analysing the data and looking at it from multiple angles. This auditing and analysis is something we do for our clients and through this process we will discover smart ways to increase their conversion rates.
We don’t just do CRO audits but work together with our clients to understand how to implement better designs and optimise content in order to make their websites perform better.
CRO is designed to increase conversion rates so we of course measure the conversion rate of our clients’ website site (before and after CRO implementation). But in order to understand the bigger picture we also look at other stats such as user feedback, brand sentiments, bounce rates, time on site and content flow.