Why Your Website is No Longer Just a Tool – It’s the Hub of your Business
By Raeleen| 13 April 2022
Your website is not just an online brochure or a place where visitors can find your contact information. It is the hub of your business and can help propel your enterprise to success. Learn how you can harness the full potential of your website in this post.
What Exactly is a Website and Why does it Matter?
A website is a collection of publicly accessible, interlinked web pages that is located under a single domain name.
Websites are created and maintained by companies, organisations, and individuals to serve various purposes like creating awareness about a company or organisation, selling products or services, pursuing advocacy and others.
Many types of websites exist such as the following.
A company website is the official online identity of a business. Primarily, it serves to increase brand recognition and provide general information about the company such as its background, contact information, and its products and/or services.
An eCommerce website is a website that allows users to shop for products or services online. Users can browse products from the online catalogue, add them to a virtual shopping cart, and pay through a payment gateway.
Educational or eLearning Websites
Educational websites aim to provide information about certain subjects or facilitate learning. They may be established by schools, non-profit organisations, government offices, and businesses and could be in the form of one-way instruction, video courses, interactive classrooms online, drip-fed online courses or collections of information & worksheets.
Non-profit organisation websites primarily provide information about the organisation, its services and activities, partners, and donors. They also serve as an avenue for soliciting financial support or for volunteer recruitment.
Blogs are home to a range of articles and opinion pieces about a particular topic. They can also be more like a news site with a range of articles about a variety of topics. A blog can also act as an online journal or diary, providing a record of activity or thoughts.
Why do websites matter?
A website is not just an online brochure or a place where visitors can find your contact information. It is a powerful online representation of your brand and is an essential factor in the success of your business.
With a website, you can do everything from one place: increase brand awareness and authority, sell directly to your customers online, do online coaching, communicate and get feedback with our audience, launch your marketing campaigns, manage your inventory, and more.
What are the Benefits of a Website
Here are the top ten ways a website can benefit your company.
How your Website can Help Your Business
In the previous section, we’ve discussed in general the benefits of having a website. Here, we’ll go into the details of how your website can help your business. The following are actual examples of how a well-designed website was able to help these companies achieve their business goals.
Carpet One Australia
Carpet One is an international cooperative specialising in flooring solutions with over 1700 retail stores worldwide.
The Australian Carpet One website was out of date and needed a redesign. It was also difficult to update and didn’t adequately communicate the large range of available flooring products. There was a need to improve the user experience for both the customers and the company.
Mettro delivered a fully content managed solution that enabled Carpet One’s head office to update the corporate website and the individual store sites as well as local product catalogue and pricing.
To improve the user experience of potential customers, Mettro did several things. First, we used close up photos of products at 100% of actual size to give the customers a better appreciation of the products.
Second, we included a product selector to help visitors narrow down their choices based on the application, their preferred attributes, price range, design style and so on.
Another thing we included is the quote calculator that enables the user to get the approximate price for their total purchase with the option to include underlay and installation so they can get a better idea of the cost.
In addition to the above, we focussed on coming up with a quality marketing strategy, improving web copy, and creating strong calls to action to help guide the user in their next step.
The result? The improvements on the website increased both the website and foot traffic in local stores.
Cornerstone Medical Recruitment
Cornerstone Medical Recruitment offers a personalised medical recruitment service. It aims to make the best match possible between employers and job seekers not only in terms of skills to job position but also workplace culture, lifestyle and personal fulfillment opportunities.
The company needed to modernise their old website because it looked outdated and didn’t serve their needs anymore.
With a contemporary look and feel and dramatically improved user experience including prominent calls to action, the new website enabled the company to leverage themselves as medical “matchmakers” for the employers and candidates and set themselves apart from other recruitment agencies.
Start Using your Website as a Powerful Business Tool Today
It is no longer enough to depend on traditional ways of running your business if you want your business to keep up with the competition. Your website can be a powerful business tool. A well-built website can help you strengthen your brand image, reach a wider audience, increase your income, and manage your business more effectively.
Are you ready to harness the full potential of your website? Let us help you.
Mettro is a proudly Queensland, independently owned and operated digital agency that has been delivering award-winning website design & development and digital marketing for over 20 years.
We are dedicated to solving our client’s business problems with smart, simple digital solutions and have the testimonials to prove it. We’ve built thousands of digital solutions including apps, eCommerce websites, custom software, eLearning applications, WordPress websites and Shopify Websites.
Our website design team is second-to-none with a focus on real user experience and creative interface designs, and our website development team delivers quality online customer experiences and measurable benefits to our clients every time.
We have a talented marketing strategy and creative team, renowned for designing and producing compelling digital campaigns, effective content marketing strategies, digital marketing and results-driven SEO.
Where to from here?
Contact us or book a one-on-one to discuss your web design and development project!