Does your Website Help or Hurt your Business?
By Raeleen| 13 April 2022
How Improving your Website can Grow your Company
Does your website help or hurt your business? A poorly designed website can do you more harm than good. Turn things around by improving your website. Find out more in this post.
Many business owners are now aware that they need a website for their business. But it can still be a challenge to understand how powerful their website could be. We are often so disappointed when we see average-looking and poorly-designed websites and business owners have been misinformed and don’t fully understand that this will hurt their business more than it will help them.
This is why we are on a mission to help business leaders to make better choices and have more control when making decisions about their online spaces.
What are the Benefits of Improving your Website?
If your website has confusing navigation, loads slowly, contains too many mistakes, and is hard to use, it will discourage your potential customers from transacting with you. Visitors might think that your website is not legit and cannot be trusted. And additionally Google may even think your website can’t be trusted and result in you getting SEO penalties. This will hurt your reputation and eventually affect your bottom line.
Improving your website can help turn things around. Here are some of the benefits of revamping your website.
Stand out from the crowd
Consumers have a lot of options when it comes to products and services. A generic-looking website won’t cut it. Your website content and design must do a good job highlighting your unique selling point and value proposition so that you can stand out from the competition.
Boost your image and authority
Your website is a reflection of your business. People will make assumptions about your company based on how your website looks and their experience with it. If your website looks outdated and is hard to navigate, your visitors will have a negative impression of your business.
Improving the design, content, and performance of your website can help you boost your image and authority.
Build trust with your audience
Gaining and maintaining the trust of your potential and current customers is crucial for your company’s growth and survival.
Your website allows you to show your target audience that you can be trusted by showing them social proof and testimonials from your satisfied customers and assuring them that their information is secure when they transact through your website.
Improving your website’s design and security can help increase the trustworthiness of your brand and convince your target audience to become loyal customers.
Increase site traffic
Optimising your website can help you get to the top of the search engine results page which in turn can get more people at your door. Likewise, if your visitors have a good experience browsing your site, they are more likely to return.
Reduce your bounce rate and increase engagement
Getting your target audience to visit your website is just the first step. Ideally, you want them to stay on and browse other pages and to get them to take an action (buy your product or service, fill out a form, download a file, etc.).
But it is not realistic to expect that every one of your visitors will take action. Many will bounce or leave the site after viewing just one page for various reasons. However, you can optimise your website to reduce your bounce rate and increase user engagement.
Tips for Building a Better Website
Here are five tips on building an effective website.
How to Increase Site Engagement Using Seven Conversion-Boosting Tactics
Increasing site engagement is one of the ultimate goals of improving your website. Here are seven conversion-boosting tactics you can use to get more engagement.
Protect your business from potentially crippling cyber-attacks
You can’t afford to lose customers to a cyber attack. Find out how to protect your site with our Complete Guide to Website Security in 2022.
Your website is essential for the success of your business. You must treat your website as an investment and not just an added expense. It takes time, effort and resources to improve your website but the rewards are worth it.
A new and improved website can help boost your rankings, increase your conversions and help you achieve your goals.
If you need help with a website we’re here for you! Mettro is a proudly Queensland, independently owned and operated digital agency that has been delivering award-winning website design & development and digital marketing for over 20 years. We are dedicated to solving our client’s business problems with smart, simple digital solutions and have the testimonials to prove it.
Our website design team is second-to-none with a focus on real user experience and creative interface designs, and our website development team delivers quality online customer experiences and measurable benefits to our clients every time.
We’ve built thousands of digital solutions including apps, eCommerce websites, custom software, eLearning applications, WordPress websites and Shopify Websites.
We have a talented marketing strategy and creative team, renowned for designing and producing compelling digital campaigns, effective content marketing strategies, digital marketing and results-driven SEO.
Where to from here?
Contact us or book a one-on-one to discuss your website improvement project!