If you want to get ahead of the competition, you should invest in a custom and responsive website. Website design plays an important role in strengthening your online presence. It’s not enough that your website exists. There are many businesses out there that are competing for your target customers’ attention. Your website must stand out from the crowd. With a custom and responsive design, you can build a website that is visually appealing and accurately represents your brand. A custom and responsive website can also provide a positive experience to your users because it can be tailored to the needs of its target users and functions well across all devices.

What is responsive website design?

Responsive web design is an approach that ensures that all pages of a website look good and function consistently on all devices, be it a mobile phone, tablet, laptop, or desktop.

To create a responsive website, web designers follow a set of instructions that help web pages change their layout and appearance to meet different screen widths and resolutions.

What is a Custom Website?

One of the ways you can build a website is through pre-made templates that have pre-determined layouts, colours, and fonts. You can change some of the design elements to a certain extent to suit the website for your needs but your options are kind of limited. Another way to build a website is to build the code from scratch. This is known as a custom website design. The look and feel of the website as well as the features and functionalities can be tailored according to the needs of the client.

Why should you invest in a custom and responsive web design?

Here are the top reasons why you should invest in a custom and responsive website.

A responsive website works on all devices

With mobile devices being a significant source of website traffic nowadays, it is important to ensure that you will be able to reach mobile users.

With responsive design, you don’t have to build a separate mobile version of your website. When designed using the current web design best practices, a responsive website works beautifully on mobile devices.

You can create a positive first impression

Great products or services are what make people loyal to a brand. But before you can get loyal customers, you must attract their attention first.

That’s why it’s important to present your products or services and your company well to your target customers.

If you have a physical store or office, you make your best effort to make it look inviting and organised. The same should be true for your website. You have to treat it like your physical office or store and make it the best reflection of your business and values to make the best impression on your target customers.

With responsive web design, designers can arrange the layout of your website to fit it in various screen sizes and orientations and make the pages look good regardless of the device of your users. A visually pleasing and well-functioning website can help create a positive first impression for your users.

A custom and responsive website provides a unique identity for your business

Nowadays, you can find a lot of free and cheap templates or themes for websites. They are relatively fast to set up compared to designing from scratch. You just fill in your content, overlay your brand elements, and you’ll have a brand new website. And if you are looking to design a responsive website, there are many responsive templates available out there that are quite good and function well.

For these reasons, it’s tempting to just use a template for your website. But then there’s a big chance that other businesses thought the same thing and used similar templates too. Your website will end up looking generic.

If you want to stand out from the crowd and improve your brand recognition, you need to invest in a custom website. You can have full control over the look and feel of your website and make your brand elements consistent both offline and online. With a custom design, you can create a website that accurately reflects your brand and distinguish it from your competitors.

A custom website is adaptable to change

A template website tends to have limited features. You may have found a template that has worked for your needs before, but the needs of your business are constantly evolving. A custom website offers you better control over the features and functionality that you want for your website.

A custom, responsive website can help improve the user experience for you and your customers

Building a custom and responsive website means that you can create a personalised experience for your users. You can add any functionality or feature on your website that will give your target customers the best possible experience. You can also add any functionality that will help you manage your business more efficiently.

A responsive website is good for search engine optimisation

Websites with responsive design rank higher on the Google search engine results page. A higher ranking means that your website is more likely to be seen by people who are searching for something — a product, service, or information that may be relevant to your business.

A responsive website is cost-effective

If you design for a responsive website, it means you only have to build and maintain just one version. You can therefore save on design and development and maintenance costs for your website.

A custom and responsive website is a good long term investment

As mentioned, a custom and responsive website provides a good user experience, increases brand recognition, and increases traffic and visibility. All of which contribute to you getting a great return on your investment.

Build your customised responsive website today

A custom and responsive website may seem to be a big investment at first. But your business will potentially reap more benefits in the long run. It is more cost-effective, easier to maintain, and can help increase your brand recognition and ultimately increase your ROI.

Mettro, a leading web design and development company in Brisbane, provides top-notch custom and responsive web design services for any type of business

With our website design process, we can deliver a custom website tailored to your needs. We’ll take into account the goals of your website, your requirements, the needs of your target audience, and other details about your website project to ensure that we come up with a unique website that accurately reflects your brand and fits your business needs.

We have a team of designers and developers that are experts in responsive design and are abreast of the latest web design best practices.

We are a proudly Queensland, independently owned and operated digital agency that has been delivering award-winning website design & development and digital marketing for over 20 years. We are dedicated to solving our client’s business problems with smart, simple digital solutions and have the testimonials to prove it.

We’ve built thousands of digital solutions including apps, eCommerce websites, custom software, eLearning applications, WordPress websites and Shopify Websites.

If you are ready to build your custom and responsive website, contact us or book a one-on-one to discuss your website design project!

Written by Raeleen  |  2 December 2021

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