Make us beautiful!

Hallmark Homes asked us to redevelop their existing website to handle detailed property listings and generate leads. The brief was simple: make it beautiful, make it flexible, and make it easy to update. Challenge accepted, Hallmark Homes!

It’s all about you

Our focus on this project was to ensure the design was based on user needs – making property details, floor plans and image galleries accessible with just one click. The programming to achieve this was complex, built on a custom aggregator tool and a customised WordPress CMS, but Hallmark’s customers would never know from the elegant, easy-to-use site. The favourites section allows customers to tag the homes they like, and then review and refine their list at any time.

And Hallmark can use the CMS to add new display locations, with rich Google map and custom pins. The system is cleverly linked to the property sales app mydesktop and realestate.com.

Cream rises to the top

Hallmark Homes has seen their conversion rate of new homes sold increase from near the bottom of the industry to the second spot behind the market leader. They achieved this within the first six months of our new website going live. Massive success!