We found ways to be creative and deliver a product our client loved while working within specific corporate guidelines.
Your mission, if you choose to accept it
Worldcare is a travel insurance business owned by Allianz, one of the world’s biggest insurance firms. These guys have pretty tight corporate guidelines that have implications far beyond the projects we’ve worked on with them. So our job was to deliver a great website while working within the guidelines Allianz provided.
We know corporate, and we understand the constraints that can apply, so we worked with that framework rather than railing against it. We designed a website around the branding of Worldcare, which is targeted specifically at older travellers. Our work gave an old website a facelift and refresh, while using prescribed images and information architecture. The result was a website our client loved.