When French Beauty School rebranded luxe-style, we took their image into the stratosphere.
The French connection
A rose by any other name
Sherelle and Alan French bought the Gold Coast Training Academy, so they decided to build on a French theme for the Academy. We worked closely with the Academy team to develop ideas around how to express that French flavour throughout their branding and materials.
The brilliant team at the Academy had worked hard to implement a new level of service excellence, so they were ready to go. We worked with the Academy to build on this with a fresh brand concept, identity development, a new website, and a stunning corporate brochure.
The new look builds on the idea of young French beauty – pared back, polished and sophisticated. We planned everything to the finest detail for our photo shoot to ensure we portrayed the French Beauty Academy vision, down to the precise positioning of hair braids, and choosing the right shade of white for the models’ clothes.
We took special care to incorporate the Gold Coast Training Academy logo into the new branding, to connect the respected institution with the exciting new direction – and we have a plan in place to fade this out gradually as it becomes obsolete.
Beauty is in the eye of the beholder
That’s what she said
Mettro really took the time to get to know our business, to understand our philosophy and our objectives. They were business focussed and strategic and created a fabulous creative concept and an innovative, integrated approach. The photography we produced together is stunning! Mettro were integral to the success of the shoot and oversaw all aspects, right down to helping with the makeup, styling, the models and the art direction.
Their attention to detail was crucial to achieve the beautiful polished images that we now have. We use the images in all our collateral and they perfectly capture the sophistication of the Academy. We love working with Mettro. They understand us and their branding, website and collateral have helped reposition our brand and take us to the international stage.
Director – Luxury Brand, The French Beauty Academy