We volunteered our time and services to help a flagging donation concept reinvigorate its place in the market.
Breathing life into an old favourite
We were tasked with bringing the iconic Red Nose Day into the digital era, to reinvigorate the concept, which was suffering from donor fatigue. The challenge put to us by the great Everyday Hero team, led by Simon Lockyer, was to respect the history of the brand while refreshing and modernising. SIDS and Kids is non-government funded – relying solely on donations. The money they raise helps them to save the lives of Australian babies and to support families affected by SIDS.
Same-same, but different (and better)
That’s what he said
Mettro are very passionate about their creative product, they took SIDS and Kids to their heart and kept that very much at the forefront of what had to be done. They wanted to not only deliver a creative solution and a solution that worked and achieved their objectives, but to take a well-established, well-loved appeal on the fundraising scene into the digital space.