Good leaders know that standing still in business is not an option. Great leaders know that coming up with innovative strategies will be the only way to meet the demands of the digital world.
If you are looking for strategic digital advice, Mettro is the digital savvy partner who can empower you to leverage technology and transform your business.
Through our Digital Blueprint consulting package, we’ll review your business and identify key digital opportunities to gain competitive advantage and drive growth.
Technology = growth
Businesses today operate in a competitive landscape where technology drives growth. The higher your digital maturity, the higher the financial reward for your business.
The “smarter, not harder” way to lead in this technological age is to utilise the extraordinary power of digital. Your website and online channels are rich resources of untapped data.
Your analytics can help inform and create targeted, flexible digital strategies, taking the guess work out of your planning.
Insight = competitive advantage
The more insights you have into your business, your customers, your opportunities and your digital potential, the better you can deliver targeted marketing, relevant content, compelling experiences and exceptional service.
Mettro will work with you to gather the data and insights you need and help you devise a digital approach that will take advantage of new digital opportunities.
The 7 elements of a digital blueprint for success
Leadership
- Be brave and insightful, you’re the expert
- Lead with a bold digital strategy
- Gain support from your teams
Customer service
- Understand your customers needs
- Create solutions that address customer pain points
- Solve business problems with customers in mind
Authentic brand
- Design compelling customer experiences
- Be creative and entertaining with branded content
- Tell your brand story honestly and consistently across channels
Content
- Editorial rigour, a team of skilled writers
- Fresh, targeted, SEO-friendly content
- Error-free, accurate, up to date and factual
Data
- Know the facts, be data driven
- Be purposeful: set clear KPIs
- Test and learn, be agile and iterative
Technical capacity
- The right people + the right systems + the right advice
- Build technical capacity in-house or outsource to experts.
- Be flexible with IT
Channels
- Target the best channels for best return
- Have the skills to use the channel wisely
- Repurpose content strategically across multiple channels
Why Mettro?
We’ve been digital specialists for over 15 years. During that time we’ve built an enviable portfolio of achievements, savvy and skill that has seen us recognised on the local and global stage as leaders in digital strategy and innovative thinking.
We’re not only digital experts but we have the business acumen and passion to help businesses grow through our innovative approach. Our people have skills across a range of fields, including business analysis, design, technology, user experience, architecture, content, client service, data and analytics.
We’ll work with you to incorporate digital strategy into your marketing; or find digital opportunities in your customer service offering; or even design a digital approach that will completely reinvent your business.
Some Digital Blueprint success stories
Helped a national retailer gain traction in the online marketplace by being strategic about spend, in a digital environment crowded with big players.
Testimonial: In a fiercely competitive market, Mettro continues to keep our brand at the top of our customers shopping list. Not an easy feat by any imagination, as our customers’ demands for information and how they receive it change daily. Mettro’s unparalleled enthusiasm to be at the forefront of technology, combined with our absolute trust in them to go along for the ride, means our brand is increasingly recognised as a benchmark in relevant customer engagement and lead generation practices.
David Meyer
General Manager, Carpet One
Transformed customer service for a global radiology brand through content marketing and an innovative app.
Testimonial: “Raeleen and her team are supportive, energetic, positive and always open to new ideas and (lucky for me!) always there to bounce ideas and concepts off… which we invariably turn into incredible, effective, amazing marketing tools or tactics.
Marnie Nichols
Marketing Manager, Queensland X-Ray>
Designed a user-friendly resource authoring framework to reinvent the way digital resources are created for an organisation that champions science education.
Testimonial: “WE LOVE YOU, METTRO! You listened to what we needed, and came back with ideas that were so innovative and exciting, and went far beyond what we even realised was possible. And what you delivered went above and beyond yet again, with a beautiful interface that was user friendly and that made our teachers’ jobs so much easier.
Amy Stoneham
Editor and Resource Development Coordinator, Primary Connections, Australian Academy of Science
Strategised and developed a highly complex academic intranet and public-facing website to reposition our leading-edge client and bring to life their innovative vision to change the world.
Testimonial: We hit an important milestone today when I provided the CRCWSC Board with a demonstration of the new website. I think the round of applause, smiles and congratulations from all Board members confirms my own personal thoughts that we have created something pretty amazing. Your willingness to listen and persevere with creative solutions is really appreciated.
Fiona Chandler
Executive Director – Communication and Adoption, Cooperative Research Centre for Water Sensitive Cities