The Conversion Rate Optimisation Advantage
Does your website get a decent amount of traffic per month but is not getting enough high-quality leads and conversions?
Before thinking of spending more time and money in attracting more traffic and hoping that your new visitors will convert, think first of how to get more from your existing traffic.
Through Conversion Rate Optimisation, you can find out why your visitors turn away from your site after a few seconds of browsing, fix that issue, and potentially increase your conversion rate of your current traffic.
But first, let’s define what conversion rate is. Conversion rate is the percentage of your website visitors who took a desired action (like bought a product, signed-up for your list, filled out a request for quote, etc.) on your website.
If for every 100 visitors, two people bought something from your site, then your Conversion Rate is 2%. The aim of CRO is to increase the conversion rate. If you are getting thousands of visitors per month, just doubling your conversion rate can increase your profits two-fold.
How will Mettro help you optimise your conversion rates?
We will first audit your current website/web pages to see where you are at right now.
We will look into your sites’ stats such as bounce rates, average time spent on your website, number of new and returning visitors, and current conversion rates.
We will also find out the source of your traffic (is it through ads, organic search, affiliates, social media? etc.), what devices your visitors use, where your visitors spend most of their time on your website, and more.
Our CRO experts will then analyse all the data gathered and will sit down with you to come up with an optimisation plan. This may include implementation of better website design, content optimisation, split testing, and other measures to improve the performance of your website.
