(07) 3334 8320
Your Move

Paid Advertising

You've Got a Business to Grow. Not Ads to Babysit.

Your move
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Brisbane riverside cityscape at night with illuminated buildings and water reflections, featuring QLD Capital's property finance webpage with rates and lending criteria information.
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25 years experience. Strategy-led.
No set-and-forget.

You’ve tried running ads. Maybe even hired someone to help. But deep down, you’re not sure what you’re getting for your money. Are the right people seeing your ads? Are they doing anything when they do? Why are you getting tyre kickers, or worse, nothing at all?

You’re not alone. Most businesses waste thousands on ad campaigns that appear fine on paper but fail to move the needle in real life.

No jargon. No guesswork. Just a strategy that works.

Smiling young boy in navy ribbed sweater holding a golden lion plush toy against beige background with pink La Petite Boudoi logo
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Marketing collage featuring construction professionals with hard hats holding blueprints, smiling woman, five-star rating, 300% growth indicator, and text promoting fast construction loans and effi...

Most ad campaigns fail in the setup, not the spend​

We’re not the agency that launches your campaign and vanishes. Here’s what sets us apart.

Strategy first​

We don't throw spaghetti at the ad wall. We work out what will actually convert for your business, then build the campaign around that.

Built around your goals

Whether it's leads, sales, or sanity, campaigns are designed to deliver what you actually want.

You see everything before it goes live.​

We built LaunchMate, our own proprietary campaign management platform. Before a single ad runs, LaunchMate reads your data and website and builds a detailed profile of your business. 

It generates your targeting, audience segments, ad copy and campaign structure, all based on your specific business. Not a template. Not what we used for the last client. You review it, you approve it, and only then does it go live.

Optimisation isn’t optional

We monitor performance, flag issues in plain language and keep refining. Left unmonitored, ads can waste thousands without delivering results. The focus is always on making every dollar count and finding ways to improve it, again and again.

Leap In website homepage showing a smiling man in pink shirt and woman in blue shirt with text 'Get award-winning support to manage your NDIS Plan' and award badges displayed on red and yellow back...
Sunshine Coast investment website homepage featuring aerial cityscape, industrial innovation, sunset yoga silhouette, and green environment icons representing Invest, Innovate, Thrive, and Downunde...
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Hitlist AI platform interface showing 999+ unlimited article ideas feature with neon-styled content topic cards including cycling workouts, triathlon training, and swimming techniques for fitness n...

What’s Included

No surprises. No filler. Just what you actually need to succeed.

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Everything in front of you before launch.

From your business profile to your targeting to the exact wording and look of your ads, it’s all there for you to review and approve. That’s your plan. Not a 30-page document full of projections you’ll never read.

1

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Research that's built for you.​

The search terms and audiences most likely to convert for your specific business, not the same list used for everyone. The depth grows with your package, from solid foundational research right through to full competitor and market trend analysis at the top tier.

2

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Ad copy that's clear, relevant and converts.

Every headline, description and call to action is written for your audience and your platform, then surfaced through our live Ad Copy Dashboard for your sign-off before anything runs.

3

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Conversion tracking that connects the dots.

We track what actually matters, calls, form submissions, bookings, purchases, so you can see the real impact of your spend. Not just clicks.

4

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Ongoing optimisation.

Campaigns don’t manage themselves. Depending on your package, we’re in your account fortnightly, weekly, multiple times a week or daily, refining targeting, testing copy and redirecting budget from what isn’t working to what is.

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Reports that actually make sense.

Plain language. Connected to real business outcomes. Not a wall of metrics that requires a decoder ring.

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Support that's actually there.

Email and phone across every package. Monthly strategy calls at Premium and above to review results, discuss what’s next and keep everything aligned with where your business is heading.

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Heard Enough?

Find the Right Plan for You

Real Results from Clients

“Mettro continues to keep our brand at the top of our customers’ shopping list. They push boundaries, stay ahead of tech, and help us lead from the front.”

David Meyer

Carpet One

“They were such an easy-going team to work with – so down to earth, and they all work so seamlessly together… Ultimately we just got a fantastic result: a website that exceeded our expectations, that our customers absolutely love.”

Samantha Miklos

CMR

“This resource pushes publishing into a whole different league. The user interface is intuitive and easy to use, as well as being fun and the design and programming are great.”
Judges

Australian Educational Publishing Awards

“Mettro created a very attractive UI, but also produced a user experience that was more efficient than anything we’d had before… Based on that 5% increase in productivity, we’ve calculated it has saved us more than $500,000 per annum.”
Chris Harasty

Impact Homes

“Not only are they exceptionally good at what they do, they are so easy to work with… they blend incredible and beautiful design and brand stories with serious coding/technical expertise that ALWAYS has the user and their experience at heart.”
Marnie Nichols

Queensland X-Ray

“The webinar Mettro created and delivered was perfectly targeted to our member audience and was very well-received… Overall the webinar content was spot on and a big winner with our members and internal team.”
Lisa Dugandzic

MTAQ

This Is For You If...

  • You're ready to scale what's already working
  • You've tried paid advertising that didn't deliver and want to do it properly
  • You want to see exactly what's running on your behalf before it goes live
  • You want a digital partner, not a hands-off provider
  • You're time poor and just want it handled

This Isn't For You If...

  • You're after set-and-forget
  • You're chasing the cheapest option
  • You're not ready to collaborate and grow
  • You think paid ads are a waste of money
  • You're happy watching mediocre results

How We Work

Four structured packages, from a focused single-platform setup for businesses starting out through to full-scale multi-platform campaign management for serious growth.

Every package includes the LaunchMate campaign build, ad copy review dashboard, conversion tracking, optimisation and reporting. The difference between tiers is depth, frequency and scale, not quality.

Your move

Not sure which one fits? That’s exactly what we’re here for. We’ll help you choose, or tell you honestly if we’re not the right fit.

About Mettro

We’ve been helping Australian businesses succeed online for over 25 years, with strategy-led marketing that’s as practical as it is powerful. Brisbane-based, working with businesses across Australia. We don’t hide behind buzzwords. We do the work, stay curious and always put your results first.

Common Questions

What if it doesn't work for me?

Before campaigns go live, you'll see exactly what's planned, your targeting, your audiences and your ad copy, and we'll have a clear conversation about what's realistic. From day one, we're refining to keep results moving in the right direction.

I've tried ads before and got nothing.

Most underperforming campaigns are aimed at the wrong people, running on the wrong platform, set up incorrectly or left to run without optimisation. Getting the platform, targeting, setup and ongoing improvements right gives your ads an actual chance to deliver.

I'm worried about the cost.

There's no single right budget, but there is a right budget for your business. During setup, we work through your goals and competitive landscape and make a clear recommendation before you commit to anything. And if ads aren't performing, we stop them from running. That's why we optimise continuously.

I don't have the time to manage ads.

You don't need to. We handle the day-to-day management, testing and optimisation so you can focus on running your business.

Can you take over my existing account?

Absolutely. We start with an audit of what's already there, identify what's working and what isn't, and rebuild from there.

Do I need a landing page?

It helps, a lot. We have a full in-house web team who can audit what you've got, improve it or build something new. Landing page builds are available as an add-on, and if you want ongoing peace of mind after launch, our support and maintenance packages have you covered.

What's the commitment?

We ask for a 6-month commitment because the results we build are worth staying for. The strategy we put in upfront is thorough, the optimisation is continuous, and by the time you're three months in you'll be wondering why you didn't start sooner. This isn't a quick fix. It's a growth engine.

I'm not sure which package is right for me.

Start with what feels like the best fit for where you are now. From there, we'll guide you through confirming the right platform, strategy and level for your goals. And if you'd like to talk it through first, we'd love to hear from you.

Find the Right Package