WordPress Website Redesign Puts Leap in! in Control of Its Digital Platform
The Background
Leap in!’s website traffic more than doubled within months of launch, and for the first time, the marketing team could build landing pages, edit forms, and update content without waiting on a developer. Mettro rebuilt the site in WordPress using GreyboxPro, the agency’s global style engine, designed to put day-to-day control in the client’s hands.
The Problem
Leap in! is an NDIS-registered plan manager helping Australians with disabilities get the most from their funding. The old website looked acceptable on the surface and ran reasonably well, but the marketing team had almost no autonomy. Every change went through external developers. Landing pages were rigid. Forms needed workarounds. Even basic formatting was tricky.
Everything looked the same, and there was no visual hierarchy between content blocks. For a content-rich site, it resulted in a flat and unengaging user experience. Leap in! was spending heavily on advertising but couldn’t build the landing pages that ad spend needed to convert. The brand was strong but the platform underneath it wasn’t.
Our Approach
The first step was a full content audit, run in collaboration with Leap in!’s marketing agency, MacNeil & Co. Years of ebooks, guides, and blog content needed to be mapped, prioritised, and grouped so that global content blocks could be created once and reused across the site. That foundation made everything that came later faster.
From there, the build moved into WordPress, set up using GreyboxPro, Mettro’s global style engine. GreyboxPro gives clients a library of pre-styled, on-brand components they can mix and match without breaking the design system. The Leap in! team got a strong starting set of templates plus the flexibility to evolve those templates as their confidence grew.
The whole project ran collaboratively rather than over the fence. Strategy, UX, copy, and development worked alongside the client throughout, iterating in real time rather than batching feedback into formal rounds. When something wasn’t clear, the response was a phone call or a Zoom, not another email.
There were technical hurdles, including a fragile legacy signup form that had to live on a separate subdomain. The team worked around it without disrupting users mid-journey.
The Result
Within a few months of launch, site traffic had more than doubled. Marketing workflows that used to take days, like spinning up a campaign landing page or tweaking a form, now take the in-house team a couple of hours. Conversion tracking became more accurate, which meant ad spend could be optimised on real signal rather than guesswork. For the first time, the Leap in! marketing and communications team owned their digital platform end-to-end.
The site looks different, too. Where every content block used to carry the same weight, headlines, calls to action, and key resources now stand out from supporting copy. A reader scanning a page knows where to look first. After the launch wrap-up, the client extended the relationship and brought Mettro back for more work, citing the flexibility and the collaborative pace as the reasons.
If your in-house team is stuck waiting on developers for basic site changes, get in touch, and we’ll show you what a WordPress build on GreyboxPro actually looks like in practice.
