Carpet One Logan City Builds Long-Term Growth Through Paid Advertising

The Background

Carpet One Logan City is a long-established family-owned flooring retailer serving Logan and Brisbane’s south. Alongside a wide range of carpet, timber, hybrid, vinyl and laminate flooring, they also offer window furnishings, creating a complete flooring and interiors destination for homeowners, renovators and builders.

Mettro works alongside the business as its paid advertising partner. What began with campaign management has grown into an ongoing relationship built on trust, open conversations and a shared focus on helping the business grow.

The Challenge

Paid advertising isn’t something you set up once and leave alone. Markets change, customer behaviour shifts and new opportunities emerge all the time.

The challenge was to keep Carpet One Logan City’s advertising working today while continually looking ahead. That meant refining campaigns, testing new ideas, adapting to seasonal demand and making sure the marketing reflected what was happening in the business, not just what was happening inside the advertising platforms.

Our Strategy

The best marketing partnerships don’t stop at the campaigns. They help shape the business.

We continually optimise Carpet One Logan City’s paid advertising, adjusting campaigns throughout the year as products, promotions and customer demand change.

The conversations don’t end there. We regularly discuss new ideas, explore opportunities and test different approaches before committing significant marketing budget. That includes everything from campaign messaging through to broader advertising initiatives and local marketing.

As the business prepared to relocate, we also used our LaunchMate Signals reports to better understand the new market. Rather than relying solely on competitor research, we looked at what customers in the area were actually searching for, talking about and expecting, helping guide both the marketing strategy and the conversations we had with the client about future opportunities.

The Results

Carpet One Logan City’s paid advertising continues to evolve alongside the business. Campaigns are continually refined to reflect changing priorities, helping generate leads while making the most of every advertising dollar.

That ongoing partnership has also created the confidence to test new ideas. One Facebook campaign, costing just $18, generated thousands of dollars’ worth of work, proving that the best opportunities don’t always come from the biggest budgets.

More importantly, in a retail environment where many businesses have been doing it tough, Carpet One Logan City told us they had experienced their strongest year on record. We can’t attribute that success to paid advertising alone, but we’re proud to have played our part as an ongoing marketing partner, helping the business adapt, grow and continue looking for the next opportunity.

Ready to Grow?

The best paid advertising campaigns aren’t built around a single platform or a single idea. They’re built through ongoing optimisation, honest conversations and a willingness to keep looking for the next opportunity. If you’re looking for a paid advertising partner who wants to understand your business, not just your campaigns, we’d love to help.