Greater Springfield Website Design and Build for a Major Regional Investment Destination

The Background

Some work you just never stop being proud of. This one dates way back to a decade-long relationship with Springfield Land Corporation that we genuinely loved. Over more than ten years, we grew with them, shaped their digital presence from the ground up, and picked up an award along the way.

They eventually moved to a new platform, as clients at that scale sometimes do. But before they did, we built something worth showing off. The brief had evolved from its original form: Springfield’s focus was shifting from community to commerce, with a push to attract businesses and investors to a region set to support 30,000 workers across 1.4 million square metres of commercial, educational, healthcare and tech infrastructure. They backed us with that challenge because we’d already earned it. This is what we did with it.

The Challenge

With the shift in focus, the website needed to evolve. The goal is to entice enterprises to invest in a region poised to support 30,000 workers across 1.4 million square meters of commercial, educational, healthcare, and tech infrastructure.

Our Approach

Recognising the wealth of content available on the current site, we focused on refreshing templates, employing responsive design techniques for enhanced mobile compatibility, and reorganising content to better align with the business’s objectives.

To drive engagement and conversion, we implemented web banner ads directing potential customers to specially designed landing pages, effectively guiding warm leads toward becoming contacts and ultimately translating into sales.

Additionally, we tapped into the powerful marketing potential of an innovative social hub on the Greater Springfield site. This feature allows users to access real-time updates from Greater Springfield and its community members, showcasing news stories, current events, and local activities.

The Outcome

We created an award-winning website utilising our design skills to integrate the various facets of Greater Springfield’s business, transforming the interface to reflect a sleek and modern aesthetic that aligns seamlessly with the client’s corporate identity.

Our redesign beautifully showcased the remarkable development that has taken place since our collaboration began, featuring stunning visuals of their new office buildings and residential areas. The City Speak Social Hub has proven to engage users and keep them on the site, while also creating tailored and powerful calls to action for potential customers.

Plus, the client can customise their hub with promotions and posts, adapt their feed from multiple hubs, set their posts to recur regularly to increase visibility, and pin posts to the top of the page for maximum visibility.

Why It Worked

Our long-term partnership allowed us to anticipate Springfield’s digital needs as they grow. We know the brand so well that they trusted us to deliver precisely what they needed.

Like with all our relationships with our clients, we are honestly passionate about the Greater Springfield product. We spent time on the ground and worked with the team to understand their business objectives.

That trust, commitment, and shared vision made the process seamless, and the results speak for themselves.