We got to know Lite n’ Easy’s business inside and out, and we became part of their team.
A matter of trust
Lite n’ Easy have always done all their work in-house, so it was a huge leap for them to enrol the digital aspect of their business to an outsider. We took this trust seriously and made it our mission to understand the business from every angle. We became Lite n’ Easy customers, and we went behind the scenes in their offices to understand how their business works.
Our major task was to redevelop the Lite n’ Easy online experience (in desktop, tablet and mobile), including a full user experience strategy, user interface design and integration.
Just the way you are
Our primary focus has always been making the product easy to use for customers. The challenge was to make the most of the existing complex and technical product management system, and integrate it with a new customer-focused interface.
While we were fully aware of the restraints the existing system poses, we will never let this stop us from taking a blue-sky approach. We worked hard to provide workarounds or short-term solutions that allow the website to function fully without making wholesale back-end changes. By doing it this way, we delivered the best user experience and product to our client and their customers.
The key to user experience design
As with all our projects, collaboration is the key to success. And it was the same with our approach to Lite n’ Easy. They made minimal alterations to our wireframing because we worked closely with their internal development and marketing teams throughout the strategy process.
We started with an all-in brainstorming and briefing workshop, followed by several rounds of experience design and ‘lots of drawing on paper’. We produced concepts, and together we scribbled and worked closer to our goal.
Because what we were suggesting was completely different to the existing website, only once these initial scribbles had nailed the overall journey did we start on the nitty-gritty of pulling together the wireframes on computer.