We use a suite of diagnostic tools and our specially trained team to analyse the efficiency and effectiveness of digital assets.
The digital diagnostic evaluates how a business is described, content relevancy, duplication, content penalties and rankings. The diagnostic creates an inventory of content assets which can uncover content marketing opportunities, strengths and weaknesses to drive content ideation and editorial and marketing calendars.
The diagnostic is a comprehensive report and a living document, presented as a spreadsheet with a series of tabs. It’s used for the lifecycle of a project, referenced, reviewed and updated continually.