We understand business. We’ve worked closely with big and small businesses for decades and are experienced in getting the best out of our relationships.
Our Managing Director has been awarded for her business skills and brings her business acumen to our projects.
When analysing our clients needs, we take the time to understand their business. We analyse not just the data but the processes, people, products and systems. We review background material, content and technology to provide a baseline to build recommendations.
It’s through this deep understanding of business processes, systems and strategies that we are able to deliver the solutions we do.
Gathering information from key stakeholders is a crucial part of the planning process. In our experience, customers, internal staff and key stakeholders are often privy to useful information and/or user insights. This information can be granular, but these seemingly minor details will often be the originators of important ideas.
We may host anywhere from 1 to 4 initial workshops, depending on the size of the project, but work closely with our clients to build attendance lists and agendas. We use a tried and tested methodology to run the workshops, engage the audience and gain the most useful feedback.
Digital strategy is at the heart of what we do. We strategise even the most basic project before we commence work. We never underestimate the outcome required and we respond to the changing landscape by keeping abreast of all things digital.
To deliver on our promise of quality business solutions, we utilise our eclectic mix of managers, creatives, strategists, communicators and technologists to formulate a strategy that achieves the business vision, goals and outcomes.
We research, analyse and diagnose the issues before recommending the overarching vision, experience design, development, technology stack and growth and enhancement. We make informed choices about the most effective technology & platform based on the business needs. We pull these recommendations into a detailed plan called the Blueprint.
The Blueprint is our bible, the in-depth plan for the design, development and delivery of the solution.
We leverage digital to transform business activities, systems and solutions.
As customer behaviours continually evolve, we work with our clients to adapt, modify, upgrade and align their systems and solutions to provide their customers with the experience they are expecting.
We don’t rest on our laurels. Each business we work with is different and all have a unique set of customer desires and expectations to be met.
Our Digital transformation projects have been as simple as reworking an email workflow to enhance customer touch points , or as complex as upgrading an entire product management system and creating software as a service products.
We use a suite of diagnostic tools and our specially trained team to analyse the efficiency and effectiveness of digital assets.
The digital diagnostic evaluates how a business is described, content relevancy, duplication, content penalties and rankings. The diagnostic creates an inventory of content assets which can uncover content marketing opportunities, strengths and weaknesses to drive content ideation and editorial and marketing calendars.
The diagnostic is a comprehensive report and a living document, presented as a spreadsheet with a series of tabs. It’s used for the lifecycle of a project, referenced, reviewed and updated continually.
Our product engineering services enable businesses to utilise digital technologies for more than just brochureware but rather to provide an enriched experience that facilitates business growth.
We’ve engineered products to author teaching resources; collate and distribute academic research; integrate with legacy systems; and provide directory services and enhance user engagement.
We follow our digital strategy process and first understand the problem, work out a solution and then produce a plan. We design the solution in detail and build it to the specifications. We integrate with our clients technology systems and we ensure their teams are onboard to rollout the product.
We’ve built bespoke products, enhanced existing products and integrated with software as a service systems. We’ve developed from our clients plan and provided plans for our clients to develop.