We synthesise all our insights to create a high level vision and concept. The vision aligns stakeholders, end-users and business objectives and ensures all are on the same page.
The vision and concept are an important foundation piece, providing a framework that gives shape and helps all stakeholders to picture the end product.
It is an important part of the process that over time we check in with to ensure we are staying on track and true to the vision.
User experience design
We use insights to understand how target audiences interact with a business, product or service. We know for example that generations of users have known nothing other than computers, they were born on the web and yet others are still grappling with digital’s impact on society.
Understanding the audience means we build satisfying user experiences.
We ensure the user is aware of products and services, leading them on a journey which not only satisfies their needs, but fulfils targets and outcomes required by the business.
We use our team of designers, developers, producers and business managers to design our experiences because it’s this combination of skills which produces the most comprehensive and effective result.
Wireframes, prototypes, interface design, functional specifications, technical delivery and user testing all form part of our experience design suite.
Interface designers are a part of our experience design team and work together with the strategists and developers from the start of a project.
We understand an interface is nothing without the functionality, business logic and code to make it work. We are across the challenges of technology and are adept at making the most out of the information and systems to make a solution work.
As designers we’re committed to aligning with the brand values, vision and styles of our clients and importantly ensure the consistency of experience for our end user is the common goal.
We utilise interface frameworks and graphic repositories for efficiency and out-of-the box responsiveness and we also build bespoke adaptable interfaces.
We’ve interfaced software as a service solutions including image libraries, data repositories and licensing and legislation systems. We’ve designed mobile apps, responsive online applications, touchscreens, training and education projects and learning management systems.
Style guides are an essential part of the experience design process. We build style guides to brief our developers and external developers. Our style guides articulate the information necessary to achieve the experience design result and offer a continuing reminder of the objectives of the experience.
We’ve been designers before we were Mettro. Our designers have worked across the full gamut of graphic design from print production through to multimedia, animation and online. Because of this we are able to supply the full design service to our clients and marry offline and online to achieve brand consistency.